It’s been just over a year since we began our journey as “Tote - Man & Van On Demand”.
In that time a lot has changed. We've evolved from a simple idea to a four-man tech startup in less than 12 months, with our own office and an exciting new app on the way.
Over the past year the "Tote" brand has allowed us to build loyalty and trust with a network of amazing businesses and individuals. It's highlighted what's important to us in our mission to bring that initial idea to life.
We’ve evolved, and today we’re proud to announce a newly sculpted brand identity to take us into the next chapter of our adventure.
Say hello to VANHEROES!
Our new name sets the tone for our service in the clearest way possible.
We connect everyday people to local van owners or “Heroes” to help with large item moves, deliveries and waste disposal. It’s that simple.
We want our brand to inspire and empower others to tackle those time-consuming jobs. We don’t see ourselves as just a service provider; we’re driven by the community to make lives easier with integrity, strength, and authenticity.
The reason behind the change
We’ve always thought of our van drivers as Heroes. They help those in need, offering their strength and skills for the good of the people. They get the job done, whatever the circumstances.
Ever since our early days as a company we built our entire identity around this way of thinking. Our network of “Heroes” is always growing with new drivers signing up regularly. We even ran our first ever “HeroHub” networking event for local van drivers earlier this year, with great success!
VANHEROES offers greater clarity to our purpose as a brand. It’s energetic and friendly, confident, memorable, and bold. It’s a solution to your biggest problem. It’s a local community of Heroes, accessible with the touch of a button.
What’s next for VANHEROES?
We have a new look and feel, which you may have already seen across our website and social channels. Aside from that, everything is continuing as planned. The timing is completely intentional, as we thought it best to change our name before we release our app. This way we can start as we mean to go on!
The VANHEROES app will be available on Google Play and the App Store in the next few weeks, so stay tuned!
Thanks to everyone that’s shared the journey with us so far. This is just the beginning.
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Questions? Write to our team at firstname.lastname@example.org